Sterling by Music Man Revives AXIS Model - Inside Look of NAMM Show 2025
Sterling by Music Man is back at NAMM 2025 with an exciting lineup of instruments designed to bridge the gap between affordability and professional quality. From the highly anticipated AXIS AX50 to the upgraded Stingray Plus and new artist signature models, Sterling continues to deliver premium features at a price point that makes high-quality instruments accessible to more players. Visit Sterling by Music Man to explore their latest innovations.
The Innovation Journey
Sterling by Music Man has always been about giving beginner and intermediate players a chance to experience Music Man craftsmanship without breaking the bank. This year’s lineup reflects that philosophy more than ever, with models that incorporate high-end features in a more attainable package.
One of the most exciting releases is the AXIS AX50, a long-awaited return of a fan-favorite model. This guitar features a double-locking tremolo, making it perfect for players who love to push their vibrato techniques to the limit. According to Josh from Sterling by Music Man, bringing back this model was a direct response to overwhelming customer demand.
"Being able to bring that back really helps show that we do listen to the customers and do get a lot of feedback that we are highly receptive to," he shared.
Another standout is the Stingray Plus, which comes equipped with P90 pickups, a push-push active boost, and block inlays—a combination that offers both tonal versatility and a refined aesthetic. Whether you're looking for smooth cleans or gritty overdrive, this guitar is built to handle it all.
Impact & Vision
Sterling by Music Man continues to be the go-to brand for players who want the look, feel, and performance of a Music Man instrument without the premium price tag. As part of the Ernie Ball family, their mission is clear: bring professional features to an audience that’s ready to take their playing to the next level.
Beyond guitars, bass players have plenty to be excited about this year. The SB14, a brand-new passive bass, makes its debut, providing classic tones with a modern build. And later in the year, Sterling will introduce the Dark Ray 5 and Bongo basses, further expanding their already impressive lineup.
Signature models are also a big part of 2025, with the introduction of:
Fluff Signature Stingray
Rabea Massaad Signature Sabre
Sterling by Music Man Kaizen
Each of these artist-driven instruments brings something unique to the table, reflecting the diverse playing styles of their respective namesakes.
Behind the Technology
While some companies focus solely on aesthetics, Sterling by Music Man goes deeper by integrating player-friendly innovations. This year’s lineup includes upgraded electronics, new pickup configurations, and fresh finishes that make these instruments stand out both sonically and visually.
For example, the Stingray Plus is more than just an upgraded version of the classic model—it introduces a push-push active boost that gives players extra headroom when they need it. Combined with P90 pickups, this guitar is built for those who want to experiment with a wide range of tones.
Meanwhile, the AXIS AX50's double-locking tremolo system ensures tuning stability even with aggressive whammy bar usage, making it a go-to choice for rock and metal players.
Our Perspective
Sterling by Music Man is proving once again that quality doesn’t have to be expensive. The AXIS AX50 is a welcome return, especially for players who rely on expressive tremolo techniques. The Stingray Plus is a sleeper hit, offering a blend of vintage warmth and modern power. And with a stacked lineup of artist models and bass innovations, Sterling is covering all the bases—literally.
If there’s one thing we love about this year’s lineup, it’s the variety. Whether you’re a guitarist looking for high-performance features or a bassist searching for your next workhorse, there’s something here for you. While the affordability is a major selling point, it’s the pro-level playability that truly sets these instruments apart.
Future Outlook & Final Thoughts
With the AXIS AX50, Stingray Plus, and an exciting roster of upcoming releases, Sterling by Music Man is doubling down on its commitment to delivering high-quality instruments at an accessible price. The future looks bright for players who want the best of Music Man craftsmanship without the high-end price tag.
As these instruments hit the market, expect them to become favorites among gigging musicians, students, and pros alike. Sterling has listened to its players, and the 2025 lineup is proof that they’re responding with exactly what the community wants.
Connect & Learn More
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