Building Relationships Like Family - ACT Entertainment Debuts Proco Power Distro - Inside Look of NAMM Show 2025
Redefining Pro Audio: ACT Entertainment’s Powerhouse Showcase at NAMM 2025
From groundbreaking robotics to boutique cable lines, ACT Entertainment is raising the bar for pro audio and AV solutions. Visit ACT Entertainment to explore their innovative lineup and industry-leading partnerships.
The Innovation Journey
At NAMM 2025, ACT Entertainment brought together six powerhouse audio brands, showcasing a blend of classic reliability and cutting-edge technology. From Ultimate Support’s workhorse stage stands to PK Sound’s robotics line array system, every product on display reflected ACT’s commitment to innovation and quality.
The standout? PK Sound’s robotic line array system—the only one of its kind. This system is a marvel of modern technology, allowing users to control both the horizontal and vertical axes from a computer on the ground. “It’s all about efficiency,” shared Sean Wells, “With this system, you can hang it flat, adjust it remotely, and cut setup times drastically. It’s a game-changer for live productions.”
Impact & Vision
ACT Entertainment operates with a vision beyond sales—it’s about fostering genuine partnerships. “We think of our customers like family,” Wells explained. This relationship-first approach is evident across their product offerings, from Rapco Horizon’s trusted cables, a staple for over 35 years, to the boutique Lava Cable line, now sporting a sleek new packaging design.
The impact of their innovations spans far and wide. Pro audio professionals rely on the durability of Ultimate Support’s stage stands, while musicians and AV integrators benefit from solutions like the newly launched Proco Power Distro, a versatile power management system designed to simplify complex setups. And with influencers amplifying Lava Cable's new branding campaign, ACT is firmly positioned as a leader in the pro audio space.
Behind the Technology
ACT Entertainment doesn’t just distribute audio gear—they deliver solutions designed to meet the real-world needs of professionals. Highlights from their showcase include:
PK Sound’s robotics line array system: Revolutionary technology that enables remote control for faster and more precise installations.
Rapco Horizon and Proco Sound cables: Industry-standard options for data, lighting, power, and fiber—integral components for AV professionals.
Ultimate Support stands: Trusted for decades as a cornerstone of stage setups.
Proco Power Distro: A fresh addition to their lineup, offering enhanced power distribution for live events and AV integration.
ACT’s attention to detail shines in every product, whether it’s the boutique craftsmanship of Lava Cable or the dependability of Rapco Horizon’s retail lines.
Our Perspective
As creators who rely on pro audio and AV solutions to bring stories to life, we’re blown away by ACT Entertainment’s showcase. The seamless integration of classic reliability with future-forward technology positions their brands as indispensable tools for both seasoned professionals and newcomers.
We’re especially excited about PK Sound’s robotics system, which could transform how live productions are staged. Additionally, Lava Cable’s redesigned packaging and influencer-driven campaign demonstrate ACT’s ability to merge technical excellence with marketing savvy.
One area of curiosity? The potential for even greater cross-brand collaborations within ACT’s portfolio. Imagine pairing the precision of PK Sound with the reliability of Rapco Horizon for a fully integrated solution!
Future Outlook & Final Thoughts
ACT Entertainment’s showcase at NAMM 2025 highlights a company that’s not just keeping up with the industry but actively driving it forward. Their mix of innovation, quality, and customer-first philosophy promises exciting developments for the future of pro audio and AV solutions.
Looking ahead, we see ACT continuing to lead the charge in delivering technology that transforms performances, productions, and partnerships alike. Visit ACT Entertainment to explore their cutting-edge products and discover how they’re redefining the future of pro audio.
Connect & Learn More
Follow our journey on Instagram for exclusive insights and updates!
