Reimagining Remote Control: PTZ Optics Unveils Hive Studio at NAB

PTZOptics just dropped a game-changer at NAB with the debut of Hive Studio — a cloud-based camera control platform that lets users manage cameras from anywhere in the world. Visit ptzoptics.com to learn more about PTZOptics' groundbreaking developments in remote video production and multi-location broadcast control.

The Innovation Journey

The excitement at PTZOptics' booth (SL2328) was palpable, and for good reason. Hive Studio isn’t just another remote control solution — it’s a full-scale, cloud-based command center built to simplify camera control across any distance. Whether you’re in the next room or across the globe, Hive Studio puts your video operations at your fingertips.

The platform is agnostic, which means it’s designed to work with a range of camera systems, but it integrates seamlessly with PTZOptics cameras via their proprietary Hive Link. That combo turns complex, multi-location video setups into a smooth, scalable workflow. It’s a major leap forward for anyone managing distributed teams or live production environments.

Impact & Vision

PTZOptics has long been known for innovating in the PTZ camera space, but Hive Studio represents a strategic leap into the future of distributed video control. And for enterprise users? There's now an enterprise plan tailor-made for large-scale operations.

Also featured at NAB was the rebranded SimpleTrack 3, now known as the SimpleTrack 32 under the PTZOptics brand. This smart auto-tracking camera is engineered for effortless lecture capture, hybrid meetings, and live events — a tool that’s as intelligent as it is intuitive. As Brandi Johnson from PTZOptics shared, "We just launched [Hive Studio] this morning, so kind of come take a look... you can actually control your cameras from anywhere in the world. Yes, I said that — anywhere in the world."

Behind the Technology

What makes Hive Studio tick? It’s built in the cloud, meaning it’s accessible through a browser and doesn’t require on-prem hardware to operate. PTZOptics has leaned into the power of modern web-based architecture to make camera control more accessible and adaptable than ever.

The ability to integrate via Hive Link makes the system powerful for both pros and newcomers looking to streamline complex setups. The SimpleTrack 32 continues PTZOptics' tradition of pairing sophisticated tracking algorithms with simple deployment. It’s plug-and-play for IT teams but powerful enough for AV pros.

Our Perspective

Hive Studio feels like one of those tools that’ll soon be indispensable in education, worship, remote production, and corporate AV. The flexibility of controlling cameras from anywhere without needing local staff is a serious value-add. Pair that with scalable enterprise capabilities, and this platform is clearly built with growth in mind.

We're especially excited about how Hive Link unlocks new possibilities for organizations managing multiple locations. PTZOptics is positioning itself not just as a hardware provider, but as a workflow enabler — and that’s a big shift.

Future Outlook & Final Thoughts

Hive Studio is more than a product launch — it's a pivot toward the future of decentralized video production. As more content creators, enterprises, and hybrid teams embrace remote-first workflows, PTZOptics is offering them the tools to scale without friction. The company’s vision for a unified, cloud-driven control experience aligns perfectly with where the industry is headed. And with innovations like the SimpleTrack 32 rounding out their lineup, PTZOptics is showing they’re serious about empowering users with smart, flexible tools.

We see Hive Studio becoming a staple in studios that are looking for agile, remote solutions — and we’ll be watching closely as more users adopt it in real-world applications.

Connect & Learn More

Follow our journey at Instagram for exclusive insights and updates.