[GENESIS] - [001] HOLY SHEATH - Campaign

At Refined F Studios, we’re passionate about helping brands like Cogita redefine what’s possible. As a design house on a mission to blur the lines between creative mediums, Cogita isn’t just creating products—they’re shaping an immersive reality through video.

“Working with Refined F Studios was a fantastic experience. They took our vision for the Genesis project and made it even better. The video felt like a perfect blend of fashion and cinema, and it really brought our collection to life in a unique way.”

- Adonis Young (Owner)

  • Launching a bold new brand and their first collection, GENESIS, Cogita.io introduced the [001] HOLY SHEATH—a perfectly cropped jacket featuring a scannable arm tag and a full-zip balaclava for dual functionality: staying undercover or standing out. They needed a strategy to amplify their vision, connect with their audience, and turn curiosity into conversions.

  • We collaborated with Cogita.io to bring their innovative designs to life across social media, focusing on:

    • Building Brand Identity: We crafted a digital presence that embodied their mission of immersive creativity.

    • Creating Captivating Content: Stunning visuals and engaging storytelling highlighted the unique features of the GENESIS collection.

    • Driving Engagement: Interactive campaigns and targeted strategies built buzz and cultivated an engaged community.

    • Converting Interest into Sales: By leveraging compelling calls to action and exclusive launch promotions, we ensured their inventory moved fast.

  • The numbers speak for themselves:

    • 500% Growth in Instagram engagement

    • 10x Increase in website traffic from social content

    • Sold Out Launch: The GENESIS collection was completely sold out in one week!

Perfecting Performance with A/B Testing

We didn’t just rely on instinct; we relied on data. Through meticulous A/B testing, we evaluated different creative approaches, captions, and call-to-actions to see what truly resonated with Cogita.io’s audience. By testing variations of posts and promotional strategies, we identified the winning formula that maximized engagement and drove conversions. This iterative process ensured every piece of content was not only visually stunning but also strategically impactful.

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